Privacy & Cookie Policy – The Autumn Rabbit Ltd

Privacy & Cookie Policy



This privacy notice provides you with details of how we collect and process your personal data through your use of this site ( including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition. All other processing of personal data including data processed via interactions with our main website ( can be found here: 

The Autumn Rabbit Ltd is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice). 

Contact Details 

Our full details are: 

Full name of legal entity: The Autumn Rabbit Ltd
Email address:
Postal address: Bournemouth, Dorset, England 

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you. It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at


Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain types of personal data about you as follows:

  • Identity Data may include your first name and last name 
  • Contact Data may include your billing address, email address and telephone numbers. · Transaction Data may include details about payments between us and other details of purchases made by you. 
  • Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site. 
  • Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses. 
  • Usage Data may include information about how you use our website, products and services. 
  • Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences. 

We may also process Aggregated Data from your personal data, but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data. 

Special Category Data 

We do not collect any Special Category data about you. Special Category data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences. 

In some cases it may not be possible for us to provide our services to you, without you providing the data we need (for example, to deliver goods or services to you). If you don’t provide us with 

the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time. 


We will collect and process data about you depending on how you interact with us. We will always be upfront about the data we collect and how we will be using it and will only ever use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing. We may process your personal data without your knowledge or consent where this is required or permitted by law. 

Visitors to our shop website
We use a number of cookies and similar technologies on our shop website: 

Google Analytics
When someone visits our website ( we make use of the Google Analytics service to collect standard information about visitors to the sites and their behaviour (e.g. what pages they viewed). The data provided by Google Analytics is anonymised and in no way enables us to identify individual visitors, however, Google Analytics will place a cookie on your device to enable the service. For more information about how Google Analytics cookies work on websites visit: 

Other cookies used, tracking pixels or similar tools
We also make use of other tracking technologies to help us run our business. We may use Facebook pixels for the purposes of measuring the effectiveness of our marketing campaigns. 

Before we make use of these technologies via the website you will be prompted to provide consent for their use. If you do not consent to their use then we will not make use of these pixels and will not be able to measure the effectiveness of our marketing messaging. However, if you do consent to the use of these cookies then certain information about you and your web activity will be shared with Facebook for the purposes of their advertising services, and as such this data may be processed outside the UK and EEA. 

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. 

Hosting - Shopify 

Our shop is hosted on the Shopify platform. Shopify provide us with the ability to effectively offer our products and take care of the hosting and servicing of our online shop. Shopify also takes payments from customers who purchase our products which means we do not need to handle credit card or billing information. 

When someone visits our store, Shopify uses a range of cookies to optimise the use of our store. You can find out about these cookies here (in the “Merchant storefronts” section): 

As a Shopify user we are provided with general aggregated information via a dashboard which summarises various information about visitors to our shop. As this information is aggregated it does not relate to specific customers or visitors to the website. 

For more information about Shopify please visit their website: 

If you contact us 

If you fill out our contact form
If you fill out our contact form ( we use a third-party application to collect the data from the form. The information you provide (your name, email address, what you’re enquiring about and your message) is stored via this third-party system. It allows us to easily respond to your enquiry. We also receive an email to let us know you have filled out the form. 

We will only process this information for the purposes of dealing with your enquiry. 

As we use SSL (https) the data you submit using the contact form will be encrypted once you press the “submit” button. 

If you email us directly
If you send us an email directly, your email will be stored via our email provider. We may also download your email into an email application running on our computers. 

If you sign up to our email newsletter
We use a third-party service to manage our newsletter subscriptions. So, if you sign up for our newsletter (e.g. via the pop-up or by following the link to our Flodesk form from our website) we will store your name and email address for the purposes of signing you up to our newsletter and for sending you our newsletter. 

You can unsubscribe from the newsletter at any time by contacting us or using the unsubscribe link in the emails. 

If you purchase any of our products
If you become a customer, you will need to provide a certain amount of information so that we can fulfill you order. Typically, we will need your name, email, phone and address. You will also need to provide billing information, but this is managed via our third-party payment provider (Shopify) and we do not have access to this information. 

We will use the information you provide to fulfill you order as well as to contact you about your order before, during and after it has been shipped. We may also contact you afterwards to discuss your experience of using our website or, unless you have told us otherwise, to tell you about our other products. 

All information you provide is stored within our website and managed by Shopify. 

Other reasons for processing your personal data 

In addition to the reasons set out above we may also process your data for collecting and recovery of money owed to us. This may include sharing your data with a third-party debt recovery service. 


Generally, we will not share your personal data, except with: 

  • Service providers who provide IT and system administration services, including cloud-based services and software providers 
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services 
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances 
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets. We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. 

In all cases where we are using a third-party service or company, we will only provide the minimal amount of information for the purposes of delivering the service to us and to meet our requirements. 

We always carry out due diligence against all our third-party suppliers, who are considered Data Processors, for the purposes of ensuring their compliance with data protection, maintaining adequate security of your data and ensuring they apply adequate data protection principles to the processing of the data we supply. We also make sure a legally binding contract (sometimes called a Data Processing Agreement or DPA) is also in place to protect your data. 


The data you submit to place your orders is stored within our shop within Shopify. Shopify’s main data centres are based in the US, but your data may be accessed and stored also within the European Economic Area (EEA). 

Whenever we transfer your personal data outside of the UK, we will always make sure appropriate safeguards are implemented. This means we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data or where there is a data processing contract in place (the “standard contractual clauses”). 


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so. 


Unless stated elsewhere in this document, we will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. 

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. 

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. In some circumstances you can ask us to delete your data: see below for further information. 

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 


Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to: 

  • Request access to your personal data (the “subject access” right) 
  • Request correction of your personal data (e.g. if it is incorrect or needs updating) 
  • Request erasure of your personal data that we no longer need 
  • Object to processing of your personal data. 
  • Request restriction of processing your personal data. 
  • Request transfer or a machine readable export of your personal data. 
  • Right to withdraw consent. 

You can see more about these rights at: 

If you wish to exercise any of the rights set out above, please email us at You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit. 


We may change or update elements of this privacy notice from time to time or as required by law. The most current version of our privacy notice is available on our website at